{"id":391,"date":"2023-09-27T14:18:13","date_gmt":"2023-09-27T12:18:13","guid":{"rendered":"http:\/\/zapakondi.com\/marketing-turismo\/"},"modified":"2023-12-07T14:05:21","modified_gmt":"2023-12-07T13:05:21","slug":"turismoko-marketina","status":"publish","type":"page","link":"https:\/\/zapakondi.com\/eu\/turismoko-marketina\/","title":{"rendered":"Turismoko marketina"},"content":{"rendered":"\n
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Zer da marketin turistikoa?<\/h2>\n\n\n\n

Turismo-marketina turismo-helmuga bat, turismo-produktu bat edo turismo-zerbitzu bat merkaturatzeko egiten diren ekintzen eta estrategien multzoa da.<\/strong> Bere helburua turista potentzialak erakartzea eta helmuga batera bidaiatzeko edo produktu edo zerbitzu turistiko bat kontratatzeko konbentzitzea da.<\/p>\n\n\n\n

Hauek dira turismo-marketinaren jardun-eremu nagusiak:<\/p>\n\n\n\n

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Merkatu-ikerketa<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Tokiko turista potentzialen beharrak eta nahiak ezagutzeko.<\/p>\n<\/div><\/div>\n\n\n\n

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Produktuaren garapena<\/strong><\/p>\n\n\n\n

Beharrak aseko dituzten turismo-produktuak eta -zerbitzuak sortzeko.<\/p>\n<\/div><\/div>\n\n\n\n

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Merkatu-segmentazioa<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Turismo-merkatua antzeko beharrak eta nahiak dituzten talde homogeneoetan banatzeko.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Posizionamendua<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Helmuga, produktu edo zerbitzu baten kokapena turisten buruan definitzeko.<\/p>\n<\/div><\/div>\n\n\n\n

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Komunikazioa<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Turista potentzialei helmugaren, produktuaren edo zerbitzuaren berri emateko eta konbentzitzeko.<\/p>\n<\/div><\/div>\n\n\n\n

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Dstribuzioa<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Helmuga, produktu edo zerbitzu turistiko bat turista potentzialentzat eskuragarri egon dadin.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Turismo-marketineko teknikak<\/h2>\n\n\n\n

Marketin turistikoko estrategia on batek turista gehiago helmuga batera erakartzen edo produktu edo zerbitzu turistiko baten salmentak handitzen lagun dezake.<\/p>\n\n\n\n

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Publizitatea<\/strong><\/h3>\n<\/div>\n\n\n\n
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Iragarkiak komunikabideetan, hala nola telebistan, irratian, prentsan, Interneten, etab.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Harreman publikoak<\/strong><\/h3>\n<\/div>\n\n\n\n
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Ekitaldiak, zaindaritzak, etab.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Zuzeneko marketin<\/strong><\/h3>\n<\/div>\n\n\n\n
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Posta elektronikoa, telemarketina, etab.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Gerrillako marketina<\/strong><\/h3>\n<\/div>\n\n\n\n
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Arreta erakartzeko ekintza sortzaileak eta ez-konbentzionalak.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Marketing digitala<\/strong><\/h3>\n<\/div>\n\n\n\n
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Internet eta sare sozialak erabiltzea helmuga turistikoa sustatzeko.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n

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Gehiago jakin nahi dut<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Web garapena turismoaren sektorean<\/h2>\n\n\n\n

Turismoaren sektoreko web garapena garrantzi handiko arloa da, Internet funtsezko tresna baita turismo-helmugak, -produktuak eta -zerbitzuak sustatzeko eta merkaturatzeko.<\/p>\n\n\n\n

Honako hauek dira web garatzaile batek turismo-sektorearentzat webgune bat sortzeko orduan kontuan hartu behar dituen elementu nagusiak:<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Diseinua<\/strong><\/h3>\n\n\n\n

Webguneak diseinu erakargarria izan behar du, mugikorretara egokitu behar du (responsive) eta erabiltzeko erraza izan behar du.<\/p>\n\n\n\n

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Edukia<\/strong><\/h3>\n\n\n\n

Turismo-xedeari, -produktuari edo -zerbitzuari buruzko informazio garrantzitsua eta eguneratua eman behar da.<\/p>\n\n\n\n

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Funtzionaltasuna<\/strong><\/h3>\n\n\n\n

Webguneak funtzionala izan behar du, eta bisitariek nahi dituzten ekintzak egin ahal izan behar dituzte, ahalik eta sinpleenak.<\/p>\n\n\n\n

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Optimizazioa<\/strong><\/h3>\n\n\n\n

Webguneak bilaketa-motorretarako (SEO) optimizatuta egon behar du, erabiltzaileek aurkitu ahal izan dezaten.<\/p>\n\n\n\n

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Adimen artifizial<\/strong><\/h3>\n\n\n\n

Edukia hobetzeko, konpetentzia-ikuskapenak egiteko edo esperientziak hobetzeko erabil daiteke.<\/p>\n\n\n\n

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Chatbotak<\/strong><\/h3>\n\n\n\n

Bisitarien galderei modu automatizatuan erantzuteko erabil daitezke.<\/p>\n\n\n\n

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Gehiago jakin nahi dut<\/a><\/div>\n<\/div>\n\n\n\n
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Turismo-marketineko azken lanak<\/strong><\/h2>\n<\/div><\/div><\/div>\n\n\n\n
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Gernika – Lumo<\/h3>\n\n\n\n

100% WordPress Full site editing erabiliz garatutako orrialdea, 4 hizkuntzatan, SEO lantzeko tresnekin.<\/p>\n\n\n\n

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Gorliz Turismoa<\/h3>\n\n\n\n

Full Site Editing 4 hizkuntzatan garatzea, edukien marketinarekin, SEOrekin, email marketinarekin eta Google Analytics 4rekin egindako klik neurketekin.<\/p>\n<\/div><\/div>\n\n\n\n

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Plentzia Turismoa – Garatzen<\/h3>\n\n\n\n

Full Site Editing 4 hizkuntzatan garatzea, edukien marketinarekin, SEOrekin eta Google Analytics 4rekin egindako klik neurketekin.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-391","page","type-page","status-publish","hentry"],"featured_image":{"thumbnail":false,"medium":false,"medium_large":false,"large":false},"yoast_head":"\nTurismo-marketina Uribe - Barrika, Gatika, Bermeo, etab.<\/title>\n<meta name=\"description\" content=\"Turismo-marketineko agentzia bat gara. 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